News

Buzz Does

Posted: April 13, 2011

Bluegill Creative will demonstrate at a national conference how social media can raise awareness and help people in need.

The 400 participants at “Social Slam” will receive from Bluegill a “Buzz Does” hand buzzer during the April 13 conference at the Knoxville Convention Center. Attached to the toy will be a card detailing how a Twitter “Tweet” with the hashtag #buzzdoes will result in a donation to the Red Cross designated for the Japanese relief effort. Bluegill and several other companies including (PYA, Realty Trust Group, Integracon, Commonwealth Orthopaedics, SSN) will make a contribution for each tweet. A website, http://bit.ly/buzzdoes will list sponsors, total amount raised, and will include a live stream of ongoing Tweets. Individuals will also be given the opportunity on the site to make direct contributions.

Jeremy Floyd of Bluegill Creative says, “We are privileged to take part in Social Slam, and we view Buzz Does as a great fit with their goal of measuring the dramatic impact inherent within social media.”

Social Slam is designed for businesses that want to use digital media, measure its impact and increase the bottom line.

More information about “Buzz Does” is available by calling Jeremy Floyd at 865-544-5321 or emailing info@bluegillcreative.com.

Gold for Bluegill in an “Envelope” & Silver in PYA

Posted: April 13, 2011

Bluegill Creative won gold at the 2011 Addy Awards for designing and launching a new website for The Happy Envelope. Bluegill’s work on PYA’s new website was recognized with a silver Addy.

The Happy Envelope designs and produces wedding invitations, birth announcements, holiday cards and other custom printing products. The company recently opened an office at 525 Union Avenue in downtown Knoxville.

A Bluegill-designed billboard for Integracon, a computer support and technology consulting company, and packaging design for Purely Products won bronze medals.

The Knoxville chapter of the American Advertising Federation sponsors the annual Addy Awards.

Another Addy Sweep!

Posted: February 22, 2010

A shout out to the Fish and our fellow creatives at other agencies for hauling home lots of Gold, Silver and Bronze from the 45th Addy Awards banquet February 20.

We were initially told seven but it turns out we came home with eight Addys: two Silvers for our work for IPC Printing of Baton Rouge.

We followed those up with six Bronze Addys for:

• Arts & Culture Alliance of Knoxville
• River Sports
• River Sports/Outdoor Knoxville
• Foothills Land Conservancy
• Tennessee Valley Fair and
• “Bluegill Brew,” our own holiday client gift package.

Check out our winners.

Eluminare, Bluegill Merge

Posted: February 1, 2010

Internet marketing firm Eluminare is merging with Bluegill Creative and will join Bluegill in its new offices at Cherokee Mills.

Eluminaire brings expertise in internet and social media marketing, search engine optimization, pay per click advertising, website analytics, mobile marketing, and custom application architecture to Bluegill’s portfolio of integrated marketing communications. Eluminare also has experience and legal expertise in developing social media strategy for corporations.

In addition, Eluminare’s lead generation techniques will add new assets in the areas of inbound and outbound telephone center setup, customer relationship management (“CRM”) software setup and administration.

Eluminare founder Jeremy Floyd and Bluegill partners Billy Rivet and Dan Alton said, “This merger was not written by lawyers in a conference room. Instead, the relationship between our two companies has grown over brainstorming sessions and shared projects. The right people have written the success stories independently, and now together the right people are going to take Bluegill to new heights.”

Founded in 2003, Bluegill is an integrated marketing communications group serving clients throughout the U.S. in a variety of fields including healthcare, business to business, finance, real estate, and non-profit.

Fish On the Move

Posted: January 29, 2010

After months of planning, Bluegill is excited to announce our move to historic Cherokee Mills on Sutherland Avenue at Concord Street.

Our move offered the opportunity to design a space that meets the needs of marketing and design professionals while reflecting our personality. The result is an open space without walls or cubes, allowing collaboration and taking advantage of the spectacular historic setting.

Built in 1917, Cherokee Mills housed a knitting mill until 1956. In the last 50 years, the complex has been home to a potato chip company, a forerunner to big-box retailing (Atlantic Mills), and offices for a long and diverse list of tenants. Dominion Development Group purchased Cherokee Mills in 2007 and began converting the facility's 200,000-plus square feet of space into class-A office space.

In the Bluegill space, original, wide-plank wood floors and exposed brick walls are preserved. Antique wood panel doors from the old 5th Avenue Hotel, (via Knox Heritage), are fashioned into desks and work surfaces. Our loft makes great use of the 20 foot high ceilings.

The relocation also brings us back together with Pershing Yoakley & Associates, a major client and an affiliate company.

Our phone number's the same - 865-544-5321. Our physical address is 2220 Sutherland Ave., Knoxville, 37919. Our mailing address is PO Box 11746, Knoxville, 37939.

Billy Rivet in Business Journal’s “40 under 40”

Posted: January 27, 2010

Billy Rivet, Bluegill Creative partner, has been recognized as one to the region’s outstanding young business leaders.

Billy, 35, was selected for the 2009 Greater Knoxville Business Journal's “40 Under 40” award. The monthly publication calls this year’s honorees “a diverse group of East Tennesseans who have excelled in their respective fields and given back to the community that's helped them achieve their success. They're innovators, value creators and agents of change.”

Billy and Dan Alton founded Bluegill Creative in 2003 to do design and marketing apart from their day jobs. Billy’s design of a publication for Pershing Yoakley & Associates led to PYA becoming a Bluegill client, a minority partner in the company, and Billy and Dan leaving their day jobs for Bluegill full time.

Bluegill’s growth, Billy says, comes from building relationships and creating a story that people can “feel emotionally connected to.”

“Being the owner of a decent-sized marketing and communications firm came about because of one brochure I did,” he says.

Read Billy’s “40 under 40” profile.

Shelby Deck Joins Bluegill Creative

Posted: December 16, 2009

Shelby L. Deck, formerly Sector Marketing Manager for international security and detection company, Smiths Detection, has joined Bluegill Creative.

Deck will work with Bluegill clients on development and execution of marketing and branding strategy and tactics.

Prior to joining Smiths Detection, Deck was promotions director and account executive at Citadel Broadcasting.

She earned a bachelor’s degree in communications from the University of Tennessee in 2003 and currently is enrolled in UT’s Master of Business Administration program.

Judy Robinson Joins Bluegill Creative

Posted: June 29, 2009
Judy Robinson has joined Bluegill Creative as office manager. Judy comes to Bluegill from Pershing Yoakley and Associates and has a background in primary education. She holds an Associates degree in business management from Manatee Community College in Bradenton, Florida.