Generations OB/GYN

The team at Obstetrics and Gynecological Consultants came to Bluegill with a challenge. Their experience and expertise were unparalleled in the market, yet they were struggling to be noticed – to stand apart. How do you differentiate a leader in healthcare when so many competitors make similar claims and have similar names? Our answer...don’t compete at that level. Change the game.

Bluegill’s first recommendation was to rethink the practice’s name, to separate them from groups with traditional clinical names or from those identified by specific physicians. Bluegill tested several names, recommended Generations ObGyn, and a new brand was born – a brand that reflects a commitment to excellent care in every stage of a woman's life.

But the name change was only a part of what was needed. The first integrated marketing plan outlined strategies for reaching the practice’s goals and included media buys, creative work and public relations opportunities for year one. Messaging emphasized the name change, continuing excellence in quality of care, and the high-level of in-office technology.

New patient calls quickly exceeded the capacity to schedule them. Existing client reactivation rose 13 percent in the first three months.

Today Generations ObGyn is the most visible, most recognizable practice in the market. Their Institute for Female Pelvic Medicine and their cosmetic medicine practice, ReGenerations, follow the parent brand and are included in strategic marketing planning.