It’s not either/or...

  • advertising
  • marketing
  • graphic design
  • public relations
  • branding
  • corporate identity
  • web communications
  • social media
  • multimedia
  • media relations
  • corporate communications
  • broadcast
  • environmental graphics

Try as you might, it’s really hard to get anywhere in a rowboat with just one paddle. You do a lot of work and end up going in circles.

Too often businesses try this approach with their marketing, but it’s just not that simple. Today’s media saturated environment puts your message in competition with millions of others and it takes a multi-faceted approach to rise above the fray.

Bluegill takes a broad view of our client’s communications needs. We understand that reaching your goals requires overlapping branding, advertising, public relations, online and social media, media relations, design, and a host of other instruments all playing in harmony.

To be efficient and effective, marketing should be based on a plan that considers all of these disciplines, and it must be consistent, organized, deliberate, tracked, and long-term. To do otherwise causes more harm than good by wasting resources, and confusing audiences with mixed messages. But when it’s done right – when all of the pieces are playing in harmony – the effect can be powerful.