Featuring
What a Girl Wants. What a Girl Needs.
Being There for Women Through Generations

How do you position a physician practice group in a crowded field where professional excellence is assumed?
Nancy Yeomans, practice manager at Generations ObGyn, challenged us with that question, and gave us a great opportunity to separate it from other obstetrics and gynecological practices in the area.
Featuring
When Business Isn’t
Black and White
Seeking clarity in
complex situations

How do you clearly communicate a complex message in a constantly changing environment?
Pershing Yoakley & Associates, one of the leading accounting firms in the Southeast, specializes in the complex and competitive healthcare field. Read how we heard and helped.
What’s in a name?
Bluegill? Really? With all the fish in all the waters in all the world, what’s the big deal about this one? 